Cartier Tank Louis - 1980s/90s

What if, for once, the term icon was not overused ? 

Description

18k gold case, sharp brancards with rounded edges, railway minute scale, blue hands and a cabochon on the crown: all the codes of the Tank Louis Cartier are here. Immediately recognizable by its iconic design, this watch has lost none of its charm over the 100 years of its existence, especially in this classic Louis size (23x30mm)

The red crocodile strap adds a youthful touch to this century-old design. Let's not forget that red is, along with green, the signature color of the House! This bracelet ends with an original Cartier ardillon in solid gold (rarer than the gold-plated ones used until the 1980s).

How to wear it?

The plain white dial can be paired with the strap of your choice. However, this red strapis a particularly great choice : crocodile skin underlines the Tank elegance, and the bold red enhances the gold case. 

This perfectly unisex classic sized Louis Cartier Tank is truly perfect in all circumstances. A watch that is fun to wear and look at. It is particularly suitable for everyday life, because it perfectly matches the lines of the wrist. This watch is light and easy to forget on the wrist !

Why did Françoise choose it ?

In gold, in steel, size mini, medium, classic, jumbo, simple, with diamonds, whatever: Françoise will always recommend a Tank Louis. It is essential both from a historical and stylistic point of view.  It is par excellence the watch that we take pleasure in transmitting, a piece that combines technique and aesthetics, functionality and elegance. The Tank was designed more than 100 years ago with such success that it remains contemporary for eternity! This is why we trust it completely.

As you can see, Françoise loves Tanks and offers you all the ones she finds beautiful. Nevertheless, this one, with its crocodile strap and its solid gold buckle, particularly caught her eye.

History

The Tank watch appeared in 1917 under the name "Normale" to honor the heroes of the First World War. The name is an obvious nod to the military vehicules that inspired the design. Five years later, the Tank Louis Cartier emerged. Quite similar to the first one, the Tank Louis has a more elongated case and thinner, rounded brancards (shafts). Several generations follow one another, retaining the same identity while adapting to new watchmaking technologies such as quartz. It may be the watch seen on the most celibrities' wrist throughout the years : Jackie Kennedy, Lady Diana, Alain Delon, Catherine Deneuve, Yves Saint-Laurent, Gary Cooper, Johnny Hallyday or Sophia Coppola... Are you next?