Chanel Premiere Platinum - papers

The weight of secrecy

Description

The Chanel Première is a real gem on the wrist. Most often on a steel  bracelet, this model is one of the first generations, when Chanel proposed their Première mainly on a strap. This way is for us even more elegant, even more discreet, even more "the little black dress" than the Première on bracelet. 

All the rarity of this Première lies in its material: platinum! This white metal is undoubtedly one of the most precious metals, and yet one of the most discreet. Only a wise eye will recognize the light gray shade of platinum, warmer than white gold or steel. A connoisseur will also feel the weight of platinum, which is much denser than gold or steel. Let's not forget either that platinum is very resistant, which explains the perfect condition of the case of this Première.

The use of platinum, combined with finely cut faceted glass, really makes this watch a real gem!

How to wear it?

This Chanel Première, with a design that echoes La Place Vendôme in Paris, perfectly embodies Parisian elegance: subtlety and discretion. White precious metals (white gold, platinum) can be confused with steel from afar, and blend in with any outfits. The style of the Première on a leather strap is certainly dressy, but don't hesitate to wear it every day!

Why did Françoise choose it ?

You may have seen the iconic Chanel Première on your friends' wrists before, but this one is different. The most common versions are in steel or even yellow gold (often plated). This one is in platinum, the most precious metal. For a lower price than the current steel version, you can wear a Première of incomparable luxury!

If Françoise likes Platinum watches, it's for the warm gray color of this material. It is also obviously for its preciousness and luxury. But it is above all because elegance according to Françoise must be discreet. Only the owners and a few connoisseurs will recognize that the watch is made of such a noble and expensive material.

History

This watch was imagined by Jacques Helleu and launched in 1987. Taking up the visual codes introduced by Gabrielle Chanel, La Chanel Première has an innovative design inspired by the lines of the N°5 perfume and the outline of Place Vendome. Through its lines and the facets of its sapphire crystal, the Première breaks with the codes of traditional watchmaking. It was such a success that Chanel dedicated its own boutique for it on rue Montaigne in Paris. Only available in three references when it was launched, the model would be the first watch imagined exclusively for women by Chanel.